ETS BRAND GUIDELINES AND BRAND DEVELOPMENT
On arriving at ETS as their Senior Designer I was asked to look at the company and their brand, and work out the best process for bringing their products and services together, strengthening their position in the market, unifying the sales and marketing materials used internally and client facing, and also to establish some guidelines for all employees and contractors to follow. This was quite a challenge being that the company has been running for over 10 years only using freelance designers who had no typical guidance with what was being created. Working with the board/stakeholders I created a comprehensive set of guidelines for this purpose as well as a small brochure highlighting products and services to be used by the sales and marketing teams at events.
The ETS Brand guidelines and brochure can be viewed with the links below: