validateUX Stage 4: Validation & testing


Once the initial design concept has been signed off by the client/stakeholder it is important to test the concept, making sure that the changes or re-design is of value to the user, and importantly fulfils the brief and end goal of the client/stakeholder. This stage often requires working in small cycles of design, testing and tweaking to find the best solution. By working in small cycles you also eliminate the possibility of creating something that essentially has no value to the user or client, and worst case makes the issue or product worse or more confusing.


  • Moderated user testing sessions
  • Unmoderated user testing sessions
  • Think aloud testing sessions (online or moderated)
  • Focus group Q&A sessions
  • Online surveys for navigation testing or task testing
  • A/B Testing
  • Data analysis