My Resume

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About me

With over 26 years of experience in the design industry, I now serve as a Senior UX/UI and Service Design Consultant, I specialize in aligning business objectives with user needs across B2B and B2C sectors. I’ve led design initiatives for global enterprises, startups, and government agencies, driving innovation and efficiency across industries.

Originally from the U.K. and now based in Switzerland, I currently serve as Chief Usability Specialist (Senior Service Designer/UX Lead) at EPAM. I focus on complex projects for UBS, helping shape and enhance a broad portfolio of products and services.

Skills

Experienced in leading agile and lean teams with a strong focus on UX and Service Design.

  • Discovery: Facilitate workshops to align stakeholders on vision, goals, and expectations.
  • Research: Conduct quantitative and qualitative research, including personas and journey maps.
  • Design: Skilled in sketching, wireframing, prototyping, and service blueprinting using tools like Sketch, Figma, Adobe XD, and Axure.
  • Validation: Perform both moderated and unmoderated usability testing.
  • UI Design: Create responsive interfaces and collaborate on UI patterns and design systems.
  • Communication: Deliver impactful presentations and run co-creative workshops using Miro, Mural, and InVision.
  • Tools: Proficient in a wide range of design and collaboration tools.
  • Certifications: Certified in User Research, UX Foundations, and AI & Machine Learning.

Additional training

  • AI Project & Product Management
  • UX Foundation course
  • UX Design and Implementation
  • User Research Foundation course
  • Government Design Service: Research & Accessibility Standards
  • Advanced HTML & CSS
  • WordPress website design for development

Employment: 2000-2023

EPAM: Feb 2022 – Present
Position: Chief Usability Engineer (UX Lead/Senior Service Designer)
Projects: UBS

BigOmics: Oct 2021 – Jan 2022
Position: UX Lead & Mentor for UCI students
Projects: BigOmics Analytics

SwissRE: May 2021 – Nov 2021
Position: Freelance Senior UX/UI Consultant

Tinext Switzerland: Jan 2021 – May 2021
Position: Freelance Senior UX/UI Consultant
Projects: Bank of Kuwait, Tawuniya

Capgemini: Nov 2019 – Dec 2020
Position: Senior UX/UI Consultant
Projects: Unilever & BP

NHS Health Education England: 2017 – Nov 2019
Position: UX/UI Designer

ETS: Jun 2014 – Oct 2017
Position: Senior Designer

Informa: 2013 – 2014
Position: Creative Digital Designer

UBM – United Business Media: 2010 – 2013
Position: Digital Art Editor

EMP: 2008 – 2010
Position: Graphic/Digital Designer

IDM PDG Co,.Ltd: 2004 – 2008
Position: Graphic Designer

Fragrance Oils (International) Ltd: 2000 – 2002
Position: Graphic Designer

References available on request

Education: 1990 – 2000

Stockport College of F.E & H.E (Manchester City College)
Higher National Diploma (HND) – Graphic Design
National Diploma – Design and Photography

Glossopdale Community College
A-level – Art and Design: A
A-level – Design Communication: B
9 GSCE’s level: A-C