Credit Suisse UX/UI Concept
An international user needs to open a Swiss bank account
CONCEPTTo improve the user experience for Non-Swiss users who need to open a bank account in Switzerland
PROBLEM STATEMENT As an International User, I need to open an online bank account in Switzerland, whilst waiting for my residency permit to arrive So That, I can be paid in Swiss Francs, have access to funds, and an online ability to manage my funds
My Approach Discovery, desk research, establishing site maps, customer journey maps, and user flows, ideation, high-fidelity prototyping, UI specs for developers
Research
Establishing initial user goals and needs, reviewing the current site user journey(s) based on the concept of opening a Current or Savings account online. Reviewing how this worked on different devices, to explore usability pain points, gaps, and gain a better understanding for further investigation
User Flows/Customer Journey Mapping in Flowmap
Using Flowmap I created both User Flows and Customer Journey Maps for desktop and mobile experiences, using the ‘Current Account‘ and ‘CSX Online account‘ as the basis for what I hoped to improve, this helped me to understand where the pain-points occurred, what emotions I felt at this time and where there may be the opportunity for enhancements
Research
I looked at market competition in this space
